A collaboration between Northerly Collective and Lands' End to create two articles featured on the Lands' End Journal with the purpose of highlighting Wisconsin travel and culture, specifically relating to the northwoods and Wisconsin's lakes. My role as photographer was to produce images for the articles that showcase Bayfield tourism, a Wisconsin Fish Fry, and Lands' End product while staying true to Northerly Collective's creative vision.

LANDS' END & NORTHERLY COLLECTIVE

PHOTOGRAPHY

ARTICLE NO. 1

"WISCONSIN'S FRIDAY NIGHT FISH FRY"

The brief: Tell the story of Wisconsin's fish fry through the history of a local supper club and one family's Friday tradition. Emphasize the cozy ambience of a supper club, the warm feeling of gathering with family & friends, and quintessential Wisconsin supper club & fish fry details.

ARTICLE NO. 2

"24 HOURS IN BAYFIELD"

The brief: Document a weekend spent exploring Bayfield to celebrate the small, coastal town and pay homage to Lands' End's nautical roots. Provide a travel guide of local things to do & see, and capture the natural beauty of Bayfield and Lake Superior to inspire Wisconsin pride and tourism among state residents and visitors alike.

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